Westin
Westin needed to elevate their perception from a business-focused hotel to a more premium experience. We reframed Westin as a fully integrated well-being brand by highlighting the brand’s thoughtfully designed experience, showing that Westin is more than a bed, pool, or gym, but a coordinated approach to better travel.
BTS
While it's not as great as an SNL skit, this parody ad, created by gay rights activists ALL OUT, shows that the campaign was noticed by a lot of different people.